Latest YouGov/The Sun results 16th May CON 31%, LAB 45%, LD 9%; APP -37 See the survey details and full results here read more

84% UK adults say children shouldn't be exposed to tobacco marketing; 79% agree is harmful The majority of UK adults believe that children should not be exposed to any tobacco marketing, while four out of five of the 4,099 people interviewed believe that tobacco marketing is harmful to children. according to new data published by Cancer Research UK this week. 84% of UK adults say that children shouldn't be exposed to tobacco marketing 79% believe that tobacco marketing is harmful to children 69% agree that the stylish, colourful branding, striking logos and distinctive packet design makes cigarettes more appealing to ... read more

YouGov CEO Stephan Shakespeare considers public perception of mobile phone manufacturer Nokia and predicts trouble ahead Back in November I wrote of the difficulties that Nokia faced and the importance of the launch of the Nokia Lumia 800. At that point, Nokia had seen a rise in the buzz score on YouGov’s BrandIndex but that was already starting to fade, and the launch had had no impact on overall brand perception as measured by the Index score (an composite of six key image measures). At the time, I said that Nokia would need to do a lot more, but the ... read more

Latest YouGov/The Sun results 15th May CON 32%, LAB 43%, LD 8%, (UKIP 9%); APP -37 See the survey details and full results here     read more

64% Britons support idea of cutting child benefit from parents of kids regularly absent from school Around two thirds of the British public feel that parents of children who persistently fail to attend school should have their child benefit payments cut, in line with recent suggestions from a government adviser, our poll shows. 64% say they would support stopping child benefit payments to parents whose children persistently fail to attend school 25% oppose stopping benefit payments  11% don’t know Absenteeism review The survey comes in view of the Government’s expert adviser on behaviour, Charlie Taylor, suggesting a crackdown on absenteeism ... read more

Just 1 in 5 Britons eats five portions of fruit and veg a day, poll for Cancer Prevention Week finds Just one in five Britons is eating the recommended five portions of fruit and vegetables a day, our poll for the World Cancer Research Fund (WCRF) has found, nearly a decade after the Department of Health introduced the 5 A DAY campaign. The charity commissioned the survey of 2,128 British adults to coincide with Cancer Prevention Week, which runs from 14th-18th May, culminating in 'Fruity Friday', to encourage people to adopt healthier eating habits. 22% of the British adult population ... read more

Latest YouGov/The Sun results 14th May CON 31%, LAB 45%, LD 7%, (UKIP 8%); APP -42 See the survey details and full results here read more

By all accounts, social mobility has slowed. But as Michael Gove proposes ways of addressing the problem through education, John Humphrys considers, can the trend be reversed? There are not many things on which politicians of all parties agree but the value of social mobility is one of them. Every poor child should have the opportunity to a better life than his or her parents. Yet over the last few decades, under governments of all colours, social mobility has not only slowed down but actually gone into reverse. Now the Coalition Government wants to put the issue back on the ... read more

Will Ed Miliband's lead over David Cameron last? YouGov President Peter Kellner looks to history to judge our latest results It may not last. Short-term blips should not be confused with long-term trends. In polling, as with gravity, what zooms up generally drops back down. Nevertheless, something noteworthy happened last week, and it might portend a closer battle at the next general election than I expected just a few weeks ago. In YouGov’s latest survey for the Sunday Times, Ed Miliband has overtaken David Cameron as the most liked – or, more accurately, least disliked – of Britain’s three main ... read more

Latest YouGov/Sunday Times results 11th-13th May CON 31%, LAB 43%, LD 10%; APP -39 See the survey details and full results here read more