Consumer

We help FMCG, retail and leisure clients transform their businesses by harnessing the power of shopper insights. 

These are the types of issues we work with clients to address: 

  • Pinpointing the unmet needs and expectation of consumer segments in establish and emerging markets to grow market share
  • Optimising product launches by identifying changes to the marketing mix in the critical few weeks after a launch
  • Improving brand positioning and advertising ROI by benchmarking brand perception against industry peers

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Custom Research

Custom Research

YouGov's consumer and shopper insights team can help clients identify, analyse and address the mega-trends affecting their categories and sectors.

Data & Insight Reports

Data & Insight Reports

Access over 35 retail and FMCG market intelligence reports with continuous updates giving the latest insight and advice on consumer trends.

YouGov Panel

Consumer Panel

Through our panel we are able to reach specific consumers to fit your requirements.