Sectors
Financial Services
Global financial markets have experienced unprecedented upheaval and disarray since the crisis of 2008.
From widespread negativity towards bankers and their bonuses, concerns about unfair fees and charges and lack of available credit, consumers are now more scrupulous and discerning about financial services brands than ever before. YouGov's Financial Services Consulting team understands this new, modern paradigm and more crucially, how consumers are adapting and coping with the economic realities and pressures of our time.
Custom Research
We understand behavioural finance and consumer decision making processes and we know what sorts of commercial messages are most and least likely to resonate with consumers during these difficult times.
Insight Reports
Access to over 30 financial market intelligence reports with continuous updates giving you the latest insight and advice on financial trends.
Financial Panel
Through our highly responsive online panel of over 350,000 respondents, we hold detailed, up to date and accurate profiles of over 80,000 respondents’ financial behaviours.
Contacts
Adele Gritten
Head of Media & Financial Services Consulting
+44 (0)20 7012 6055
