Sports & Sponsorship

Sports research

SMG Insight, powered by YouGov, provides a comprehensive range of research services across the sports industry. We offer a combination of thought leadership, strategic insight, comprehensive data analysis and global reach enabling our clients to achieve a higher return on investment and deliver on their key objectives from sports sponsorship, marketing and finance.

From working with major sports industry organisations over many years our methodologies in all areas have evolved to provide state-of-the-art sports research solutions to meet and exceed a wide array of client expectations.

With our global network and extensive international databases SMG Insight provides multimarket research programmes for leading international sports organisations and sponsors.

Our core service areas include:

  • Consumer Insight
  • Consultancy
  • Stadia and Arena Research
  • Media Monitoring and Evaluation
  • Economic Impact Studies

In addition, in our position as an industry thought leader, SMG Insight regularly publishes free research on key sports, countries and regions.

For more information visit the SMG Insight website