Services
Custom Research
YouGov research is all about deep and ongoing consumer engagement.
We listen to our clients’ needs and offer grounded advice from the start of each project and pride ourselves on the efficiency of our service and the quality of our data. Our full service menu means clients can choose their level of reporting - from basic tables of results, to additional statistical analysis and interpretation, to consultative strategic advice from industry experts.
Involved from the proposal stage to the final presentation of findings, we use our expertise to provide guidance throughout the research process to ensure that the data collected is suitable for the application of advanced statistical techniques that can be used to inform our response to the needs of our clients.
By using advanced techniques we can go beyond merely describing the data, we can begin to explain and even predict attitudes, behaviours and harder business outcomes. These explanations and predictions can help our clients to adapt their strategy, both internally and externally, and create informed decisions about their products/policies and how they approach their marketing, communications and people strategies.
Consumer
YouGov’s consumer and shopper insights team help clients identify, analyse and address the mega-trends affecting their categories and sectors.
> MoreFinancial Services
YouGov's Financial Services Consulting team understands this modern paradigm and more crucially, how consumers are adapting and coping with the ...
> MoreMedia
YouGov's media research team helps clients understand the modern media landscape and how consumers interact with multiple media touchpoints in ...
> MorePolitical & Social
YouGov's political and social research team tracks public attitudes and explores the public's views on the issues of the day.
> MorePublic Sector
The YouGov Public Sector Consulting team combines research agency and client side experience with the energy and inventiveness that drives ...
> MoreTechnology & Telecoms
YouGov Technology & Telecoms Consulting is here to help clients surf the technological zeitgeist; helping to identify, analyse and understand ...
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