Debt Track

How are consumers behaving in financially challenging times?

The predicament of the UK, European and indeed global economy continues to hit the headlines on a daily basis. Negative commentary about the financial outlook for average households is rife. Consumers remain worried about job security, the rising cost of living, the value of their homes and medium-long term financial security.

DebtTracker is YouGov’s quantitative syndicated study, tracking consumer indebtedness and borrowing behaviour. It is nationally representative surveying 2,000 GB respondents on a quarterly basis and has been running since 2008. The survey looks at where household budgets have been hardest hit and what is worrying consumers about their finances overall. The product is designed to give a comprehensive account of all forms of debt. Part of the research output is a series of calculations of debt as a proportion of income. Clients are also able to add bespoke questions as part of an annual subscription. .

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