DongleTrack

Understanding the Mobile Broadband user experience in the UK

Since the early days of a new technology in 2008, YouGov has tracked users and potential users of mobile broadband in the UK.

DongleTrack is a quarterly survey, and made available on a syndicated basis to operators, retailers, ISPs, infrastructure builders, WiFi providers, regulators and other interested parties.

In each wave, 2,000 mobile broadband users and 2,000 UK representative adults are interviewed and reported on.

Key topics include:

  • Usage, attitude and satisfaction
  • Mobile operator usage, attitude and satisfaction
  • Renewal
  • Churn
  • Operating systems
  • The ISP competitive set
  • And more.

Deliverables include:

  • PowerPoint report
  • Quarterly presentation at client premises (within 50 miles of London)
  • Full deck of charts
  • Tables and data files

Extra questions and segmentations can be added for an additional fee.

For an example of the data you can see within the report, please click here.