iPhone iTracker

Understanding the Apple iPhone market in the UK

The syndicated report “iPhone iTracker” interviews 1000 iPhone users every 6 months online for a quantitative analysis.

Research shows that the Apple brand can overinflate satisfaction, usage and attitudinal behaviour for a mobile network operator.  iPhone iTrack looks to measure and understand behaviour of iPhone owners to ultimately answer the questions related to usage, attitudes and satisfaction with mobile network operators.

Deliverables include:

  • PowerPoint report
  • Six-monthly presentation at client premises (within 50 miles of London)
  • Full deck of charts
  • Tables and data files

Extra questions and segmentations can be added for an additional fee.

For an example of how the data is represented please click here.