London, Scotland & Wales Omnibus

YouGov has the largest Omnibus surveying operation within the UK.  We interview representative samples of London, Scottish and Welsh adults on a regular basis. The size and diversity of the YouGov panel allows you to reach these robust regional samples quickly and cost-effectively.

All our regional services include questionnaire design and results analysis (by standard demographics) in the cost. Additional analysis available on request.

Quick View

  • Sample: 1,000 London, Scottish or Welsh residents aged 18+
  • Frequency: twice a week in London and Scotland, once a week for Wales
  • Results delivered: 48 hours
  • Entry fee: £200 
  • Cost: £350 per standard question

London Omnibus 

Assess the talking points prevalent in London, such as the Olympics, transport, work/life balance and tourism.

The London Omnibus is the perfect tool for:

  • Quickly measuring the success of advertising campaigns
  • Accurately gauging instant public opinion on breaking news stories
  • Cost-effectively reaching out to adults in Britain’s biggest city

YouGov also offers the Citybus, surveying adults living in the UK’s major cities. From 500 up to 1000 adults interviewed weekly, with results back to you in 5-7 days.

Find out more about the London Omnibus rates here.

Scotland Omnibus 

The YouGov Scottish Omnibus is the only regular Scottish Omnibus and interviews a nationally representative sample of Scottish adults (aged 18+) twice weekly. 

More details on the Scotland Omnibus can be found on our ratecard.

Wales Omnibus

As the only weekly online survey of Welsh respondents, the YouGov Wales Omnibus can provide a sample of 1,000 Welsh opinions in 48 hours.  Along with YouGov’s reputation as the most quoted market research company in the UK, it’s the perfect vehicle for all of your research needs in Wales.

Surveys can be translated into Welsh at an additional £50 per question. Questionnaire design and results analysis (by standard demographics) are included in the cost.

The YouGov Wales Omnibus is ideal for:

  • Measuring Welsh attitudes to current affairs, news and politics
  • Understanding the effectiveness and reach of your campaign or initiative in the Welsh marke

Click here to find more details on the Wales Omnibus.

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