The YouGov Omnibus is the perfect vehicle to quickly and cost-effectively find out people’s opinions, attitudes and behaviours.

We have been independently acclaimed as the UK’s most quoted research company* – the YouGov brand ensures that our clients have a ‘head start’ in gaining high media visibility and adds both credibility and independence to results.

The YouGov Omnibus is an essential tool for:

  • generating campaign coverage
  • new product development
  • campaign planning / evaluation
  • gauging instant public opinion on breaking news stories
  • ad tracking and concept testing

Who uses YouGov Omnibus?

Our clients range from:

  • PR agencies seeking findings to generate media interest, whether it’s national, regional, global or trade press coverage
  • Advertising / communications agencies who need to track awareness of advertising campaigns
  • Charitable / non-profit organisations looking to gather public opinion and maximise coverage around issues that matter to their cause
  • Marketing and customer insight teams looking to understand trends in their industry, and the attitudes and behaviours of customers and prospects
  • Strategists needing reliable data to make better-informed business decisions quickly
  • Branding / NPD teams looking to gauge reaction and interest amongst their target audience

YouGov’s research receives far more media coverage than anyone else’s research*.

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For more information see our rate card.

*Source: Meltwater News

GB & UK Omnibus

YouGov’s market-leading nationwide omnibus is the nation’s only next day omnibus with 2,000 responses

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International Omnibus

Reach both nationally representative and specialist samples from virtually any developed market.

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Business Omnibus Services

YouGov’s Business Omnibus Surveys are a fast, cost-effective way to get opinions from business decision makers across the nation, every ...

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Scotland, Northern Ireland & Wales Omnibus

YouGov has the largest range of regional products of any market research company.

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Children and Parents Omnibus

YouGov's Children and Parents Omnibus interviews a representative sample of parents and children aged 8 to 15 weekly.

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A unique feature of the YouGov Omnibus allowing for complex open-ended questions with qualitative analysis of the responses.

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IFA Omnibus

Do you need to know what IFAs are doing and thinking? The YouGov IFA omnibus provides regular access to a ...

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Teacher Track

Teacher Track offers you access to teachers' opinions and insights on a range of issues that are important to your ...

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Field & Tab Omnibus

Our online panel of over 400,000 respondents in the UK helps us target specific groups of people, enabling clients to ...

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London Omnibus and CityBus

We can interview representative samples of adults in London, and other major UK cities.

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Meet the Omnibus Team

Meet the team that support all your Omnibus requirements

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