Platinum

Platinum – Our monthly tracker talking to HNWs.

How are affluent consumers changing their behaviour in these in these financially challenging times?

With dire economic news about the world economy and how the UK is being hit harder than many of its global counterparts hitting the headlines on a daily basis, research has a key role to play in deciphering the impact on consumer behavior.

Amid claims that 'the wealthy have lost between 30-40% of their savings and investments', there is now, more than ever before, a need to understand how affluent and high net worth individuals are adjusting their attitudes and behaviours to cope with these challenging times. For many, the experience is not something they might have encountered before.

YouGov Platinum tracks affluent and high net worth individuals’ attitudes and views across a wide range of topics. These include areas such as finance, media and more general expenditure on things such as cars, holidays and housing.

Platinum provides authoritative commentary and rigorous data about current and future trends that will inform debate, provide insight and help drive marketing and product offers for companies whose primary focus is targeting the likes of our select Platinum members.

Key to the tracking survey will be its flexibility to track areas of common interest generated by clients themselves.

As well as providing tracking data, access to Platinum Club members will be available to clients who wish to conduct their own bespoke surveys.

YouGov Platinum offers a unique service for those wishing to speak to, and hear from, a significant number of affluent consumers in an extremely cost effective and timely way, offering un-paralleled access to a hard to reach group of consumers.

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