Services
SixthSense is a new concept in comprehensive market intelligence, providing reports that are packed with original consumer data and analysis and delivering them through an online platform that updates as soon as things change in your market. This is designed to enable your business to make the best possible decisions, quickly.
We collect our own bespoke data through YouGov’s proprietary panel allowing us to pack our reports with ten times the amount of original consumer research found in other market reports. Highly qualified analysts use this data to deliver insight, comment, opinion and advice on the latest market trends and conditions.
Our reports cover a wide range of sectors and we produce 'deep dive' reports that analyse specific issues in great depth, including niche markets and client lead reports.
HEAT - Household Economic Activity Tracker
The Household Economic Activity Tracker (HEAT) is a new product from YouGov that presents monthly indicators of consumer confidence and the ability of consumers to spend, providing a valuable input to understanding broad economic and consumers trends.
It gives the earliest indication of consumer confidence before official notification or policy announcements in response to these trends. It serves as an accurate gauge of willingness to spend across all subsections of the UK population, while also giving wider macroeconomic indicators that allow for a more comprehensive market outlook. YouGov quantitative and attitudinal analysis provides a nuanced perspective on economic changes precipitated by the actions and reservations of UK, US and Chinese consumers.
Our experts bring insight to these results, to forecast the pattern of future consumer confidence.
