“SMIX” – Smartphone, Mobile Internet eXperience” report
Understanding the Smartphone user experience in the UK
The Smartphone, Mobile Internet, eXperience (SMIX) is a quarterly survey, started in 2009 and made available on a syndicated basis to operators, retailers, handset manufacturers, regulators and other interested parties.
In each wave, 2,000 smartphone owners and 2,000 UK representative adults are interviewed and reported on.
Key topics include:
- Handset usage, attitude and satisfaction
- Mobile operator usage, attitude and satisfaction
- Operating systems
- And more.
- PowerPoint report
- Quarterly presentation at client premises (within 50 miles of London)
- Full deck of charts
- Tables and data files
Additional questions and segmentations can be added for an additional fee.
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