Services

Social Media Tracker

The YouGov Social Media Tracker offers actionable insight into consumers’ opinions, attitudes and behaviour and the ways that people are engaging with social media. The tracker is designed to provide a complete overview of the user experience, enabling clients to identify the most effective ways that social media can be utilised for advertising and marketing. The study is conducted annually amongst a nationally representative sample of UK adults with internet access aged 16-60. The last wave was released in February 2012.

Here are some examples of the coverage from those results