Services
Targeted Omnibus
The size and diversity of the YouGov panel has enabled us to expand our omnibus offering to include a wealth of specific target samples. We also offer Omnibus surveys which target the following groups – contact us for more information:
Main Shopper
This sample of main shoppers of their household can be useful when asking about product awareness, spending habits, shopping behaviour and response to advertising amongst other things.
Parents
Using a sample of parents of children aged 16 and under, can be useful when asking about life stage marketing, education, new product development and attitudes towards services for children.
Sport
Focussing on a sample of sports followers (football, rugby, cricket, tennis and motorsport) is useful when asking about sponsorship effectiveness, advertising opportunities and services and branding.
Employees
Use a sample of full and part time workers from various industry sectors to gage perceptions on HR strategies, attitudes towards benefits and policy effects, views on companies in general.
Cities
We can get a representative sample of respondents in the main cities across Great Britain e.g. Cardiff, Glasgow, Liverpool, Birmingham, Leeds and more
Our panel of over 350,000 UK members represents all demographics, enabling clients to reach almost any group of people imaginable, so it is possible to research groups other than those shown here.
Business Omnibus Services
YouGov’s Business Omnibus Surveys are a fast, cost-effective way to get opinions from business decision makers across the nation.
> MoreChildren's Omnibus
Things change fast, but with children, what’s “hot” can go to “not” in no time at all.
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