Advertisement dial testing: A case study on the Lego Movie

Using online advertisement dial testing, we are able to determine in real time to what extent viewers are engaged with an advert, allowing us to capture how consumers are feeling, unfiltered and directly from the comfort of their own homes. Here, we tested ad breaks from The British Heart Foundation, Confused.com, BT and Premier Inn – all re-enacted using Lego people to capitalise on the hoopla around The Lego Movie. 

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